Brief History, Our Roots–
“Our history positions us in front of our peers, we understand Non-profits, Business-to-Business and Organizations who want to increase fundraising or reach performance goals or want to take control of their brand. We use our experience to provide you the very best products, programs and services.”
James Wesley Ltd started working with Non-profits in 1992. Prior to that, the company specialized in developing corporate motivational programs and products that included sales performance, incentive and safety award programs.
In 1992, the American Cancer Society asked us to develop a nationwide fundraising incentive program to consolidate local division efforts to control costs and prizes. In 1993 we developed and launched their first national program. In 1995 the decision was made not to fund a nationwide program, but to implement a program funded by individual Relay For Life events. We rolled out this program and were happy to be a part of their national growth success. This included providing incentives for the first million dollar income event in Washington, followed by Georgia and then other states.
The program evolved through many phases to meet staff and event needs. By 2000, combined with electronic fundraising, the program featured Gift Certificates and Online Redemption Programs customized for each state (Divisions).
Over the years, we worked with the national marketing director to develop a national approved vendor program, branded license program, online eStores, and On-site Merchandise Stores. We are proud to have been a part of the great success Relay For Life has achieved.
In 2005 we started working with Arthritis Foundation, to help them develop and launch a similar nationwide fundraising incentive program. We currently are providing fundraising incentives for their Nationwide Walk program and Jingle Bell Run/Walk program. All are electronic eCertificate reward programs. Currently, along with online fundraising systems, we are helping develop pre-event marketing programs to increase income and retention.
Our specialty is helping non-profits develop and launch fundraising incentive programs. We can provide support for a single event or help to consolidate nationwide efforts. We have learned how to help non-profits reduce expenses and fix costs for their programs. We know how to work with volunteers and staff to help them use incentives to increase event income.
Goal Based Incentives and Thank-You Rewards are proven to help increase fundraising plus improve retention for Walk/Run/Ride events. We will be happy to share our experience with you to learn how incentives can increase your event income.